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Case Study
Johnny’s Selected Seeds
Johnny’s Selected Seeds is a seed producer and merchant headquartered in Maine, USA. The company has grown from a fledgling business to an international multichannel retailer. New technical limitations led its warehouse operations team to adopt manual processes. With more than 10,000 products dispersed across a 25,000-square-foot warehouse, the company needed a more robust solution, and we puzzled it out.
Food Sourcing
2017-2018
Services
Project Management
Experience Design
Agile Development
Software Architecture
QA
Technology Used
Java
ReactJS
Redux
![Johnny’s Selected Seeds](https://cdn.prod.website-files.com/61f8fea20ebf5509a0d455bb/657892b8a63b5d29320d1877_Frame%2048096073-min.jpg)
Client feedback
“One of the more common questions I’ve heard is “Is that it? That seems too easy.” That is an excellent problem to have and shows how everyone put a lot of thought into how the application should function from both a user and backend perspective”
IT Project Manager
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Challenges
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Lack of flexibility to handle unique business needs.
Johnny’s Selected Seeds learned that large-scale warehouse management systems lacked the flexibility to handle their unique business needs.
Incremental system changes and search for a new custom solution.
There was a need for Johnny’s to make incremental system changes, which led the company to seek a custom solution for the project.
Outdated manual processes leading to user dissatisfaction.
Without a digital movement history and chain of custody, the warehouse team had to spend more time tracking down missing products and less time fulfilling orders and ensuring quality customer service.
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Solutions
![](https://cdn.prod.website-files.com/61de95954bbc68309373c49f/6322c06ab896c80ab221a6f2_arrow%20down.webp)
Design thinking techniques implementation to understand target users, workflow, and pain points.
We interviewed the front-line warehouse employees to adopt an automated real-time system, including increased productivity, reduced user error, and better data integrity.
RFID-compatible Android app in Java and complementary web app in ReactJS.
We built the RFID-compatible Android app in Java to provide faster development and easier integration with the hardware. We also built a complementary web app in ReactJS.
Close communication with Johnny’s team for better performance.
Our developers worked closely with Johnny's in-house development team to design and implement the data model, integrate the API, and support single sign-on.
![](https://cdn.prod.website-files.com/61f8fea20ebf5509a0d455bb/657892c1f4657ef77c739781_Frame%2048096087-min.jpg)
Results
Hire usOptimization for quick repetitive transactions.
We achieved better performance with a native app to ensure fast order fulfillment, minimize the necessary inputs and increase user transaction speed while conducting high-frequency, repetitive transactions.
Real-time inventory movements.
Users can now complete inventory movements in real-time on a mobile device instead of hand-written tracking and delayed data entry to head into their busy shipping season with confidence.
Improved work management within the team.
With over 50% of the workforce being seasonal hires, a simple user experience with a short learning curve helped reduce reliance on a handful of key team members.
![](https://cdn.prod.website-files.com/61f8fea20ebf5509a0d455bb/657892c7211af2206aadd5f7_Frame%201752-min.jpg)