Case Study

ShoutBrands

ShoutBrands offered white-label digital marketing products to entrepreneurs and marketing agencies. Their existing suite included tools for social media management, digital loyalty, reputation management, and proximity marketing. These days, digital marketing finds ways to compete for customer engagement. ShoutBrands has capitalized on this trend with its innovative platform, attracting users from all over the world.

Learn more
Digital Marketing
Industry
2017
Years

Services

Business Strategy

Experience Design

Technology Assessment

Technology Used

Figma

InVision

Client feedback

“Freeport Metrics helped us to reimagine the entire user experience and design of our SaaS platform. They not only showed us what was possible but also how, from a technological standpoint, it could be achieved. Their creative thinking and fresh approach to road-mapping continue to inspire us as we push forward”

Justin Shapiro

Manager, Customer Success

Project
Challenges

Solutions

A need to increase multiple products adoption.

We partnered with ShoutBrands to re-envision their offering and seamlessly consolidate their user experience. 

No single comprehensive platform for digital marketing entrepreneurs.

The market was not offering a single comprehensive platform for digital marketing entrepreneurs. Most offerings were primarily focused on one digital marketing channel. 

Overall quality and usability improvement.

We came armed with our design thinking tools and techniques to help them establish a future product vision that would address their needs.

No items found.

Our Solutions

Results

Current customer journey mapping and future forecasts.

We conducted initial interviews with the target audience to understand their motivations and pain points and distinguish two distinct archetypes — eager entrepreneur and cautious explorer.

Features and functionality for a better user experience platform.

Moving from hand-drawn sketches to rapid prototypes, we redefined the entire customer experience, seamlessly combining the previously siloed products into one comprehensive platform.

Digital marketing ecosystem clarified.

In parallel to the qualitative research, we analyzed competitive and comparative experiences to clarify the digital marketing ecosystem and identify ShoutBrands’ opportunity within it.

Cooperation Results

High-fidelity prototype.

The high-fidelity prototype gave ShoutBrands a tangible realization of an ambitious future vision in a relatively short time frame. 

One inclusive solution for maximum impact.

With the help of advanced analytics tools, we defined the opportunity for a platform that combines all four areas of digital marketing into one inclusive solution. 

Clear user base understanding.

Our human-centered design approach provided ShoutBrands with a deeper, more empathic understanding of their user base and areas of future opportunity.

No items found.

You are welcome to check other case studies

Smile Train

Smile Train, with annual donations of over $150 million, is the largest charity providing corrective surgery for children with cleft lips and palates worldwide

Healthcare

Java/Springboot

Angular

Forager

The Forager team has identified that the $14bn local food industry was ripe for expansion and came to FM with a significant challenge to help build a product that changes the way local food is sourced.

Food Sourcing

Angular JS

Ruby on Rails

ItemAware

ItemAware offers a solution combining RFID readers with cloud infrastructure; Freeport Metrics helped to make their product scalable and expandable.

Logistics

Java Angular

MySQL