ShoutBrands offered white-label digital marketing products to entrepreneurs and marketing agencies. Their existing suite included tools for social media management, digital loyalty, reputation management, and proximity marketing. These days, digital marketing finds ways to compete for customer engagement. ShoutBrands has capitalized on this trend with its innovative platform, attracting users from all over the world.
“Freeport Metrics helped us to reimagine the entire user experience and design of our SaaS platform. They not only showed us what was possible but also how, from a technological standpoint, it could be achieved. Their creative thinking and fresh approach to road-mapping continue to inspire us as we push forward”
Manager, Customer Success
We partnered with ShoutBrands to re-envision their offering and seamlessly consolidate their user experience.
The market was not offering a single comprehensive platform for digital marketing entrepreneurs. Most offerings were primarily focused on one digital marketing channel.
We came armed with our design thinking tools and techniques to help them establish a future product vision that would address their needs.
We conducted initial interviews with the target audience to understand their motivations and pain points and distinguish two distinct archetypes — eager entrepreneur and cautious explorer.
Moving from hand-drawn sketches to rapid prototypes, we redefined the entire customer experience, seamlessly combining the previously siloed products into one comprehensive platform.
In parallel to the qualitative research, we analyzed competitive and comparative experiences to clarify the digital marketing ecosystem and identify ShoutBrands’ opportunity within it.
The high-fidelity prototype gave ShoutBrands a tangible realization of an ambitious future vision in a relatively short time frame.
With the help of advanced analytics tools, we defined the opportunity for a platform that combines all four areas of digital marketing into one inclusive solution.
Our human-centered design approach provided ShoutBrands with a deeper, more empathic understanding of their user base and areas of future opportunity.
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