Bend Financial is a Health Savings Account (HSA) technology company that offers tools for consumers and employers to understand the difference between the various health savings options. The company makes it easy for users to understand their HDHP costs and savings.BendHSA was looking for a partner who could ensure that the design of their product was as differentiated and innovative as their underlying vision.
“We had a very complex UI/UX project that needed to be completed within a tight timeframe. We chose FM because it was clear they had the right combination of high-level strategy and design skills. We were not disappointed!”
Vice President of Product & Co-Founder at Bend Financial
Bend HSA needed a partner to ensure the product design was as differentiated and innovative as their underlying vision. In a homogenous market with more than 1000 players, there was an opportunity to stand out by creating a trustworthy, approachable experience for consumers.
To further assure Bend HSAs competitive edge, FM had to determine the best way to take the pain out of setting up and managing HSAs, offering convenience and utility for providers and users alike.
Bend HSA needed a responsive way to ensure user needs were met by delivering intelligent, behavior-based guidance for users to help them understand their HSA offerings while increasing their savings and spending them wisely.
The FM team led Bend through a business model canvas to clarify project drivers and align around strategic goals. With focused efforts on a human-centered approach, we conducted interviews with current HSA users to reveal key opportunities and establish areas for innovation.
The deliverables included a fully responsive HTML prototype ready for API integration and a documented design framework that was a blueprint for product extension and evolution.
FM delivered an immersive platform leveraging best-in-class design practices. Bend HSA stepped away with a more sophisticated tool that leapfrogs other current solutions, creating a more holistic solution with a differentiated value proposition.
We reduced the friction of HSAs setting up and management and delivered intelligent, behavior-based guidance to help users increase their savings.
Bend HSA’s digital product now offers a modern user experience that is highly usable and sets a new standard of design excellence for the industry.
Compelling data visualizations offer a snapshot of all saving and spending aspects, ensuring consumers understand their benefit status.
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Bend HSA offers tools to expand the understanding of various health savings options. Freeport Metrics created an innovative redesign of their product.